One shouldn’t focus on selling a wine; one should sell the experience it will generate for a person to have that wine.
Do any of these situations sound familiar to you?
LACK OF DIFFERENTIATION
Your brand doesn’t offer anything different and struggles to compete.
LACK OF IDENTIFICATION
The visuals of your products are generic, don’t convey confidence, and don’t sell.
LACK OF COMMUNICATION
Your products don’t resonate with a new generation of consumers.
If any of this resonates with you, perhaps you are facing a common issue shared by many wine or spirits producers: the lack of differentiation and positioning of their brand.
To prevent that from happening, we have a method to create brands that are desired by people. There are three stages:
1
Differentiation strategy
We will make your brand stand out by implementing strategies that go beyond the conventional.
• Brand purpose and promise
• Target audience creation
• Competitor analysis
• Brand personality
• Strategic differentiation
• Brand emotions
2
Brand premiumization
We will work on the visual aspect so that your brand conveys confidence and your products are bought with the eyes.
• Creation of unique names
• Brand visual identity
• Logos and graphic symbols
• Label design and packaging
• Product differentiation
• High ticket product creation
3
Communication strategy
We will create close communication to connect with people through stories and experiences.
• Brand verbal identity
• Creation of selling texts
• Communication styles
• Content editorials
• Narrative guides
• Web design and SEO positioning
We aim for your products to excite people, inspiring them to make purchase decisions driven by their desires.
We have already worked for brands from different parts of the world. Check out what some customers have to say about us:
For F&W Company, it has been a pleasure to work on the development of each of our four brands. Precision and skill in creating stories made the difference. The success in our brand positioning is due to the impactful image and presence of the labels. Meison Studio has also been fundamental as a mentor, guiding us in the development of marketing strategies that have boosted our growth as a company and brand.
William Collazo
F&W Company LLC
Working with Meison Studio was a certainty. After evaluating various options and meeting with several designers, we had no doubt that we chose the best. The commitment, professionalism, and ingenuity to capture what we were looking for with our brand were crucial. They were also attentive and in constant communication, even after completing the work. Our sincere compliments, it has been a real pleasure to work with you.
Mauricio Pichilli
Monarca Gin
Collaborating with you was an extremely important step for Lobo Andino, as you guided us to express and incorporate our ideas into an image that reflects our identity as a brand. After several Zoom sessions to finalize our ideas and feelings about the design, you managed to create a brand image that fully represents us. Mariano and Alejandra proved to be exceptional professionals, guiding us throughout the entire process.
Matías Param
Lobo Andino Gin
I have collaborated with several agencies in Mexico, but none have taken the trouble to provide feedback or explanations with as much passion as you did. I believe that dedication is the key to success in being excellent professionals. At all times, they are attentive to every detail, patiently explaining each situation and file, which is of great help for those of us who do not have experience in the industry. Thank you very much for everything you did with my brand.